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Feldmarschall je napisao/la:Juventus je ovim potezom postao pionir nečega što će kroz pet godina postati trend. Koga briga kako izgleda ako će im pomoći da zadrže najbolje igrače u klubu i na taj način omogućiti borbu za prestižne nagrade.

dinoo je napisao/la:Hrabra odluka. Ali ne sumnjam da je urađena jbna analiza i odluka donijeta.
Moje mišljenje je da "stari" grb je nešto što se veže za evropske klubove, recimo svi talijanski grbovi su "slični" i navijači se vežu za njih. Ovdje se radi o odluci da se brendira nešto čime se će se krenuti u SAD i Aziju (milioni navijača za zgrabiti) a talijani i mi s ovih prostora koji volimo klub ćemo ga voliti i dalje i to se neće promijeniti kad bi Naingolana stavili na grb. Takav smo klub, takvi navijači.
Zašto je Juventus ovo uradio sada? Zato što može!
Zamislimo samo da sada inter ili milan ovo urade u jeku šprdačina oko prodaje kluba, natpisa GAME OVER ili slično, posjete od 15000, igranja u sredini tabele godinama itd i još se šprdaš sa navijačima, uzmeš im "svetinju" ..
Kod Juventusa je drugačije, šta može još u Italiji? ovo je povezano sa očiglednim i jasnim planom za širenje brenda, idu hoteli, restorani, slovo J kao sinonim itd.

Sam grb/logo je zanimljiv iako vuče na kineski font,ali eto vidjeli smo i logo NY.

Forza Juve

coelho41 je napisao/la:Previse nas je odjednom, padobranaca, na Juvetovoj temi, ali ja moram pitati Feldmarschalla kako ce im grb pomoci da zadrze igrace i osvoje titule/nagrade?

QUARESMA 18<<< je napisao/la:Ovo je stvarno nigdje veze, totalno amaterski izgleda, u redu da su koristili na trenerkama, majicama,3. dresu i sl. Ali ovo, praktično slovo ´J´ mjenjati za grb, ne znam kome je to moglo pasti na pamet, i još odobriti to da prođe.

Feldmarschall je napisao/la:

coelho41 je napisao/la:Previse nas je odjednom, padobranaca, na Juvetovoj temi, ali ja moram pitati Feldmarschalla kako ce im grb pomoci da zadrze igrace i osvoje titule/nagrade?

To će ti neki ekonomista znati bolje objasniti, ali američke franšize odavno vuku ovakve poteze. Fudbal tek ulazi u taj svijet. Prostom računicom, više novca od marketinga = veće plate = bolji igrači u klubu. Sa boljim igračima je lakše dođi to trofeja.
Suptilni logo može proći na majici u nekom kežual izdanju, trenerci, patikama... Sa NY kačketom se i Beckham zna pojaviti, a osim Mitra Mirića nisam nikoga još vidio da je u dresu s klupskim grbom izašao u javnost.
Juventus je već ogromno ime na fudbalskoj mapi. Nije sad da kreću od nule pa ovim potezom nastoje promijeniti paradigmu i uraditi nešto što još niko nije.

History. Tradition. Legacy. Heavy words for a heavy burden.

It’s been a while since I last wrote (sorry, life gets pretty busy with nine cats, five dogs, and one husband, plus one day job, one Club DOC, and one trip to Turin coming up), and I had been toying with a piece defending Mister Allegri for weeks now but have yet to find the stamina to finish the argument.

But after last night, that piece will have to stay on the back burner for a little longer.

Because like a welcome diversion, here comes something new to divide Juventini almost as much as – or more, maybe? – the Mister himself.

Two Js against a black background has turned our world upside down.

I woke up this morning to my phone exploding (figuratively speaking – I gave up my Samsung Note 7 months ago) with Whatsapp messages, Facebook notifications, Juventus and Around J app alerts, and apps that I didn’t even know I had leaving icons on the top bar.

Two Js against a black background.

How… underwhelming.

For a club celebrating her 120th birthday this year; a family heritage that spans well over 90 years, and with so many trophies that they can’t all fit in one museum, two Js seem insufficient to encapsulate the history, the tradition, the legacy that is Juventus. Right?

Well, uncanny to fans of all things black-and-white, our opinions are as divided as those two opposing colours we love in tandem. And just like the opposing camps on the Mister, here we are again – two sides of the same coin.

This won’t be a popular opinion, so consider yourselves warned…

But first, let me get this out of the way: Sunday’s defeat, followed immediately by this unveiling yesterday, was unfortunate timing. But that’s all it was – unfortunate. So I’m going to ignore it as a factor in the conversation.

I love the new logo. I think it’s stylish, it’s forward-thinking, it’s dynamic – and most of all, it’s brave.

But I also realise that it’s shocking. Even subtle change, like the one back in 2005, was difficult for many to bear – much less something as dramatic as this. And in the age of social media and memes, it seems naïve to think that any good will come out of it. (Yes, I’ve seen the phallic-shaped mockery.)

Yet for a club that is struggling for voice in a world packed with teams that get significantly more airtime by virtue of slick marketing; while playing in a league that struggles to position itself attractively to neutrals and new generations, being innovative is not an option – it’s a necessity.

Lest we forget: A big part of the history, tradition, and legacy of Juventus is she has always been at the forefront of innovation. Most recently, we’ve seen how the club has transformed her revenue generation capabilities with the triple threat of the J Stadium, the J-Museum, and soon, the J Village.

However, while stadium ownership and creating exuberant fan experiences (remember this article…) were brand-new concepts in Italy, they had long been employed in better-marketed leagues such as England and Spain. http://www.juventus.com/en/news/special ... tadium.php

Which brings me to the best part about this logo.

Give it another year, and all the big boys in Europe will be doing the same thing – because Juventus has done it first.

I spent 15 years of my adult life working in advertising, in big agencies with the visual identity of many global brands in their hands. Advertising is an industry packed to the brim with experts – brand strategists, art directors, writers, and people who do nothing but research the competitive landscape. On numerous instances, while clients love the theory of “innovation”, they cripple when it comes to implementation and end up back in the same cesspool of what they – and by the same token, their competitors – have always done before.

Only when one brand takes the big bold leap, will others begin to follow… but we of all people know that second is not first – and first never follows.

Sure, we’re all attached to the bull, the crown, the stripes. There was plenty packed into that single crest in terms of symbolism.

But apart from the stripes as the key visual cue, did people even realise that the bull was in reference to the animal of Torino – and that it wasn’t a stylised Ferrari horse? (I’ve heard people call it a zebra too, but that’s a whole other beast altogether…)

And when was the last time we spoke of the crown mural and what it meant to us?

I get that, just as a bare visual, the two Js are hard to swallow. But it’s not just about the bare visual.

The two Js against the black background is the logo in its simplest possible form. The full form is in the full word, “JUVENTUS” – think about “facebook” in full versus just as the “f”. Google does the exact same thing; so why not a forward-thinking football club?

All of the messages yesterday from Andrea Agnelli, to Pavel Nedved, to Gigi Buffon spoke vividly of the history of Juventus.

The history, tradition, and legacy of Juventus did not vanish into the night because there is no Torino bull, no crown mural, and no bianconero stripes on our crest. The history, tradition, and legacy of Juventus is in our hearts, and in our memories of the teams we’ve loved over generations and will continue to love for generations to come. It’s in the J Stadium, where we sing ourselves hoarse; and the J-Museum, where we tear a little bit every time we step into the trophy room and run our fingers down the glass panel encasing the 1996 Champions League trophy.

And without us having thought much about it before, the history, tradition, and legacy of Juventus is in the letter “J”. Gianni Agnelli taught us that a long time ago.

So love it or hate it, J here to stay. And even though, right now, our views on the logo may be as opposing as black and white, those two colours are best when they go together. So let’s all focus on what we have in common, and enjoy this wonderful ride into the future together.
Farah Bagharib-Kaltz
Juventus Club DOC Singapore

Ziggs je napisao/la: Jel ovo Ratjakowski

coelho41 je napisao/la:Previse nas je odjednom, padobranaca, na Juvetovoj temi, ali ja moram pitati Feldmarschalla kako ce im grb pomoci da zadrze igrace i osvoje titule/nagrade?
Mislim, grb kao grb, ne igra on, srasce s klubom, za sada je jedino dobro sto svi pricaju o Juvetu.

Marvin je napisao/la:Ako nismo,a ocito nismo vise biankoneri,to je sinoc baceno u vodu,sta smo?